This Privacy Policy describes how Leanice Latorre ("we," "us," or "our"), a licensed real estate agent operating under Listings Center brokerage in South Florida, collects, uses, and safeguards the personal information you provide through our website at leanicelatorre.com and related landing pages. By using this site or submitting any form, you acknowledge that you have read and understood this policy.
i.Information We Collect
We collect only the information you voluntarily provide to us, plus standard technical data your browser shares automatically. Specifically:
Information You Give Us
- Contact details — name, email address, and phone number, submitted through our forms.
- Property details — address, preferences, budget range, timeline, or other information you choose to share when requesting a valuation or property search.
- Messages — anything you write to us via form, email, text, or call.
Information Collected Automatically
- Technical data — IP address, browser type, device type, referring page, and time of visit.
- Usage data — pages viewed, links clicked, and time spent on the site.
ii.How We Use It
We use your information solely to provide the real estate services you've asked about. That includes:
- Responding to your inquiry — personally, by phone, email, or text, typically within one business day.
- Preparing the home valuation, property search, or consultation you requested.
- Sending you a short series of follow-up emails (a "drip sequence") with relevant information.
- Keeping a record of our communications in our customer relationship management system (HubSpot) so we can serve you efficiently.
- Improving the site's performance and content based on aggregated usage patterns.
We do not use your information for any purpose unrelated to your real estate inquiry without your explicit consent.
iii.SMS & Communications
When you submit a form on this site, you consent to receive calls, text messages (SMS), and emails from Leanice Latorre at the phone number and email address you provided. This may include automated or pre-scheduled messages.
Important Details
- Message frequency varies based on your inquiry and our ongoing conversation — typically a few messages per month, never daily.
- Message and data rates may apply, depending on your mobile carrier and plan.
- To stop texts — reply STOP at any time. You'll receive one confirmation message and no further texts unless you opt back in.
- For help — reply HELP to receive contact information.
- To unsubscribe from emails — click the unsubscribe link at the bottom of any email we send.
- Consent is not a condition of any real estate transaction or service. You may decline messaging and still work with us.
We do not share your mobile number with third parties or affiliates for marketing purposes. Mobile information will not be shared for any other purpose.
iv.Sharing & Disclosure
Your information stays with us. We do not sell, rent, or trade your personal information. We share it only in the limited circumstances described below:
- Service providers — vendors who help us run the business (HubSpot for CRM and email, Netlify for site hosting, Calendly for scheduling, GoDaddy for domain services). These providers are contractually obligated to protect your information and use it only to provide their service to us.
- Brokerage — when a transaction proceeds, certain details may be shared with our brokerage (Listings Center) and parties to the transaction (e.g., title company, lender, co-broker) as required to close the deal.
- Legal compliance — if required by law, court order, or to protect rights, property, or safety.
v.Cookies & Analytics
This site uses minimal cookies — primarily to remember form sessions and to gather anonymous analytics on how the site is used. We may use tools such as HubSpot's tracking script to understand which pages are visited and how long visitors stay, so we can improve the experience.
You can disable cookies in your browser settings. Doing so may affect how some features of the site work, but you can still browse the content.
vi.Data Security
We use industry-standard safeguards to protect your information, including HTTPS encryption in transit, reCAPTCHA on forms to prevent spam, and secure cloud-based storage through our service providers. While no system is perfectly secure, we take reasonable steps to prevent unauthorized access, disclosure, or loss.
Protection of SMS Data
Leanice Latorre employs industry-standard security measures to protect SMS contact and content data from unauthorized access, disclosure, alteration, or destruction. SMS data is stored within secured CRM and telecommunications platforms (HubSpot and RingCentral) that maintain their own compliance and security certifications. We are committed to ensuring the confidentiality and integrity of your SMS communications and will never sell or share SMS contact or content data with third parties for marketing purposes.
If we ever experience a data breach that affects you, we will notify you as required by applicable law.
vii.Your Rights
You have the right to:
- Access the personal information we hold about you.
- Correct any inaccurate or incomplete information.
- Delete your information from our systems (subject to legal retention requirements).
- Opt out of marketing communications at any time.
- Withdraw consent for SMS or email contact.
To exercise any of these rights, contact us using the information at the bottom of this page. We'll respond within thirty (30) days.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what categories of personal information we have collected and the right not to be discriminated against for exercising your privacy rights.
viii.Children's Privacy
This site is intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted information to us, please contact us and we will delete it promptly.
ix.Data Retention
We will only retain your personal data — including SMS contact and content data — for as long as necessary to fulfill the purposes for which it was collected, including the purposes of satisfying any legal, accounting, or reporting requirements. When deciding the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the processing purposes, whether those purposes can be achieved by other means, and applicable legal requirements.
For tax and recordkeeping purposes, the law requires us to keep basic information about our clients (including contact, identity, and transaction data) for up to six (6) years after the conclusion of our working relationship. In some circumstances, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
You may request deletion of your data at any time by contacting us using the information at the bottom of this page. We will honor deletion requests except where retention is required by law.
x.Changes to This Policy
Leanice Latorre reserves the right to update or modify this Privacy Policy — including the SMS-related provisions — at any time. Changes will be effective immediately upon posting the revised policy on our website, and we will update the "Effective" date at the top of this page to reflect the most recent revision. Material changes will be communicated to you via email if we have your address on file. We encourage you to review this policy periodically for updates. Continued use of the site or our SMS services after a change indicates acceptance of the revised policy.
xi.Contact
Questions, concerns, or requests about this policy or your information? Reach out directly:
Leanice Latorre
Real Estate Agent · Listings Center
leanice@leanicelatorre.com
(386) 368-7989